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Business Plan to Start Up a Microfinance Institution in ...

1 Business plan Private and confidential FOR STARTING A Microfinance Institution IN TANZANIA Dar-es-Salaam June 2009 2 Table of Contents 1. INTRODUCTION AND BACKGROUND .. 3 Executive Summary .. 3 Mission and Goals .. 3 Macroeconomic Economic Situations in Tanzania .. 4 2. MARKET AND CLIENTS .. 5 Market .. 5 Microeconomic Background .. 5 Clients .. 7 3. Business Environment Analysis .. 9 Competitors .. 9 Opportunities and Threats .. 11 4. CORRABORATION AND PARTNERSHIP .. 12 Global Network .. 12 Cooperating Partnerships .. 12 Regulatory Policies .. 13 Transformation into a Microfinance Company (MFC) .. 14 5. INSTITUTIONAL ASSESSMENT .. 15 Credit and Savings Program .. 15 EEA's Marketing Channel.

poverty alleviation. 2. MARKET AND CLIENTS 2.1. Market According to a study of PRIDE (Promotion of Rural Initiative and Development Enterprises), a major microfinance oriented NGO, ―it is estimated that there are close to eight million small and micro entrepreneurs who need financial services, and the number

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