Transcription of C 1 APPENDIX C Sample Marketing Plan
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C 1 APPENDIX C Sample Marketing Plan
APPENDIX CSample Marketing PlanC 1 Copyright Houghton Mifflin Company. All rights 1 Copyright Houghton Mifflin Company. All rights Marketing PlanThis Sample Marketing plan for a hypothetical companyillustrates how the marketingplanning process described inChapter 2 might be implement-ed. If you are asked to create amarketing plan , this model maybe a helpful guide, along withthe concepts in Chapter Environmental Analysis presents informationregarding the organization s cur-rent situation with respect to themarketing environment, the cur-rent target market(s), and thefirm s current Marketing objec-tives and section of the environ-mental analysis considersrelevant external environmentalforces such as competitive, eco-nomic, political, legal and regula-tory, technological, and sociocul-tural Executive Summary, one of the most frequentlyread components of a marketingplan, is a synopsis of the market-ing plan .
ing plan. Although it does not provide detailed information, it does present an overview of the plan so readers can identify key issues pertaining to their roles in the planning and implementa-tion processes. Although this is the first section in a marketing plan, it is usually written last. 1 2 3 Star Software, Inc. Marketing Plan I. EXECUTIVE ...
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