Transcription of C.H. ROBINSON WRITING STYLE GUIDE
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1 ROBINSON WRITING STYLE GUIDE We based these guidelines on the rules in Chicago Manual of STYLE , 17th edition, with special adaptations and guidelines specific to our business. For each item, the guidelines are listed, followed by the associated sections in the Chicago Manual of STYLE . ROBINSON -specific guidelines are listed as Ours. The table of contents is linked to each designated section, so you can jump directly to the section you re looking for. Or, you can utilize the search function in Adobe to locate keyword(s) throughout this WRITING STYLE GUIDE . For specific questions not answered by this GUIDE , please contact the Marketing department for assistance. Our general STYLE guidelines for most materials: Consider the audience. Keep it conversational. Avoid excessive use of industry jargon.
C.H. ROBINSON WRITING STYLE GUIDE We based these guidelines on the rules in Chicago Manual of Style, 17th edition, with special adaptations and guidelines specific to our business. For each item, the guidelines are listed, followed by the associated sections in the Chicago Manual of Style.
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