Transcription of c o m D isclos u res - Federal Trade Commission
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c o m D isclos u res - Federal Trade Commission
Federal Trade Commission | March 2013 How to Make Effective disclosures in Digital advertising comDisclosuresContentsOverview .. Applicability of FTC Law to Online and Conspicuous disclosures in Online Advertisements ..4 Background on Clear and Conspicuous Are Clear and Conspicuous disclosures ? ..7 Proximity and Placement .. Factors in ..19 Multimedia Messages and Language ..21 Conclusion ..21 Appendix: Trade CommissionOverviewIn the online marketplace, consumers can transact business without the constraints of time or distance. One can log on to the Internet day or night and purchase almost anything one desires, and advances in mobile technology allow advertisers to reach consumers nearly anywhere they go. But cyberspace is not without boundaries, and deception is unlawful no matter what the medium. The FTC has enforced and will continue enforcing its consumer protection laws to ensure that products and services are described truthfully online, and that consumers understand what they are paying for.
1. In this document, the term “online” includes advertising and marketing via the Internet and other electronic networks. It is device neutral and encompasses advertising and marketing on mobile devices, such as . smartphones and tablets. 2. This staff guidance document only addresses disclosures required pursuant to laws that the FTC enforces.
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