Transcription of Cambridge TECHNICALS LEVEL 3 BUSINESS - OCR
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Cambridge TECHNICALS LEVEL 3 BUSINESS - OCR
2016 Suite Cambridge TECHNICALS LEVEL 3. BUSINESS . Unit 5. Marketing and market research F/507/8152. Guided learning hours: 60. Version 3 Assessment guidance and Opportunities for applying learning across units updated - August 2016. First teaching September 2016. LEVEL 3. UNIT 5: Marketing and market research F/507/8152. Guided learning hours: 60. Essential resources required for this unit: Market research proposal to initiate the learners' research This unit is internally assessed and externally moderated by OCR. UNIT AIM. Marketing is the function that makes sure a BUSINESS sells the right products, at the right price, in the right place, using the most suitable promotion methods. Successful marketing is essential if a BUSINESS is to survive in a very competitive BUSINESS world. The unit has particular emphasis on the role of market research and how it contributes to marketing decision-making, and the actions a BUSINESS may take. Market research is the process by which organisations obtain the information they require.
ocr.org.uk/business 2016 Suite. Cambridge. TECHNICALS LEVEL 3. BUSINESS. Unit 5 Marketing and market research. F/507/8152 Guided learning hours: 60. Version 3 Assessment guidance and Opportunities for
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