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CARMAKERS ELECTRIC VEHICLES’ STRATEGIES: PLATFORMS ...

CARMAKERS ELECTRIC VEHICLES'. strategies : PLATFORMS , MARKETING AND CHARGING. Sergio Tadeu Gon alves Muniz Bruce M. Belzowski THE AUTHORS: Sergio Tadeu Gon alves Muniz Associate Professor - Federal University of Technology - Paran (UTFPR), Brazil and Visiting Researcher - Automotive Futures Group, University of Michigan Transportation Research Institute (UMTRI). Bruce M. Belzowski Managing Director of University of Michigan Transportation Research Institute (UMTRI) Automotive Futures Group. CONSUMER NEEDS IN ELECTRIC . VEHICLES MARKET. Cost Mobility Product Diversity Price of EV compared to vehicle 's ELECTRIC Range Market Segment ICEV, after govern. Charging Availability incentives Infrastructure/Availability Diversification of Models Price of Gasoline Charging Time and Brands compared to Electricity HOW CARMAKERS ARE. POSITIONING THEMSELVES?

• The MEB (Modular Electric Toolkit) was launched by Volkswagen Group in 2015. • It is a multi-brand architecture - for all VW brands - designed to

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  Electric, Vehicle, Strategies, Caremark, Carmakers electric vehicles strategies

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