Cases in Strategic Management

Cases 10/18/2000 11:26 AM Page C-1A Guide to Case AnalysisI keep six honest serving men(They taught me all I knew);Their names are What and Why and When;And How and Where and Who. Rudyard KiplingIn most courses in Strategic Management , students use Cases about actual companies topractice Strategic analysis and to gain some experience in the tasks of crafting and im-plementing strategy. A case sets forth, in a factual manner, the events and organiza-tional circumstances surrounding a particular managerial situation. It puts readers atthe scene of the action and familiarizes them with all the relevant circumstances. Acase on Strategic Management can concern a whole industry, a single organization, orsome part of an organization; the organization involved can be either profit-seeking ornot-for-profit. The essence of the student s role in case analysis is to diagnose and sizeup the situation described in the case and then to recommend appropriate action USE Cases TO PRACTICE STRATEGICMANAGEMENT?

the practice of management, it is that a storehouse of readymade textbook answers does not exist. Each managerial situation has unique aspects, requiring its own diag-nosis, judgment, and tailor-made actions. Cases provide would-be managers with a valuable way to practice wrestling with the actual problems of actual managers in ac-tual companies.

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