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Cases in Strategic Management

Cases 10/18/2000 11:26 AM Page C-1A Guide to Case AnalysisI keep six honest serving men(They taught me all I knew);Their names are What and Why and When;And How and Where and Who. Rudyard KiplingIn most courses in Strategic Management , students use Cases about actual companies topractice Strategic analysis and to gain some experience in the tasks of crafting and im-plementing strategy. A case sets forth, in a factual manner, the events and organiza-tional circumstances surrounding a particular managerial situation. It puts readers atthe scene of the action and familiarizes them with all the relevant circumstances. Acase on Strategic Management can concern a whole industry, a single organization, orsome part of an organization; the organization involved can be either profit-seeking ornot-for-profit. The essence of the student s role in case analysis is to diagnose and sizeup the situation described in the case and then to recommend appropriate action USE Cases TO PRACTICE STRATEGICMANAGEMENT?

about companies and real-life strategic situations. Cases help substitute for on-the-job experience by (1) giving you broader exposure to a variety of industries, organizations, and strategic problems; (2) forcing you to assume a managerial role (as opposed to that of just an onlooker); (3) providing a test of how to apply the tools and ...

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