Transcription of CDCynergy Lite: Social Marketing Made Simple
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CDCynergy Lite: Social Marketing Made Simple
CDCynergy Lite: Social Marketing made Simple A guide for creating effective Social Marketing plans Social Marketing made Simple Social Marketing made Simple is a lighter version of the CDCynergy : Social Marketing edition product. This tool is based on best practice Social Marketing principles, and assists in developing, implementing and evaluating an effective Social Marketing plan. The tool takes you step-by-step through the process, giving you instructions on What It Is and How It Is Done . Also included are appendices that contain useful charts, forms, and questions to help one move through the planning process. Contents Problem Description .. 7. What It Is .. 7. How It Is Done .. 7. Tools and Templates .. 8. Market Research .. 9. What It Is .. 9. How It Is Done .. 9. Tools and Templates .. 9. Market Strategy .. 10. What It Is .. 10. How It Is Done .. 10. Tools and Templates .. 13. Interventions .. 14. What It Is .. 14. How It Is Done .. 14. Timeline .. 15. Budgets .. 15.
the CDCynergy: Social Marketing edition product. This tool is based on best practice social marketing principles, and assists in developing, implementing and evaluating an effective social marketing plan. The tool takes you step-by-step through the process, giving you instructions on “What It …
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