CGMA Strategy Mapping Tool - Chartered Global …

CGMA TOOLHow to Develop a Strategy Map Introduction 2 The Strategy Pyramid 3 Step 1: Specify an Overriding Objective 5 Step 2: Choose the Value Proposition 6 Step 3: Choose the Financial Strategies 7 Step 4: Choosing the Customer Strategies 8 Step 5: Execute Through the Internal Perspective Strategies 9 Step 6: Plan the Learning and Growth Strategies 10 Validating and Cascading the Strategy Map 11 Conclusion 121 COnTEnTSTwo of the world s most prestigious accounting bodies, the AICPA and CIMA, have formed a joint venture to establish the Chartered Global Management Accountant (CGMA) designation to elevate the profession of management accounting. The designation recognises the most talented and committed management accountants with the discipline and skill to drive strong business TOOL How to Develop a Strategy Map2 InTrODuCTIOnThe vast majority of organisations have well-defined procedures for developing strategic plans.

• Increase return on capital employed by 6% within three years • Increase profit margin from 8 to 12% and net cash flow from $500,000 to $750,000 within five years • Increase target share price by 20% by next reporting date • Increase total shareholder return relative to benchmark by 10% within two years

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