Challenging ageism

Challenging ageismA guide to talking about ageing and older age December 2021 Centre for Ageing Better The UK s population is undergoing a massive age shift. In less than 20 years, one in four people will be over 65. The fact that many of us are living longer is a great achievement. But unless radical action is taken by government, business and others in society, millions of us risk missing out on enjoying those extra years. At the Centre for Ageing Better we want everyone to enjoy later life. We create change in policy and practice informed by evidence and work with partners across England to improve employment, housing, health and communities. We are a charitable foundation, funded by The National Lottery Community Fund, and part of the government s What Works Network. About this guideThis guide is designed as a practical tool to support organisations in communicating about ageing and older way people currently talk about ageing and older age is largely negative.

generations Age-friendly communications principles The idea of an ‘intergenerational conflict’ between older and younger generations is prominent in public life. But, while views vary across age groups, the majority of the public don’t agree that older people benefit at the expense of younger people. Avoid metaphors that present old age in

Loading..

Tags:

  Generation, Generations age

Information

Related search queries