Transcription of Changeology
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Changeology
1 Home | Changeology , the book | Training | Projects | Blog | Contact LesCHANGEOLOGY by Les Robinson An enjoyable, inspiring crash course in social change thinking. Now on summary of Diffusion of Innovations By Les Robinson [Fully revised and rewritten Jan 2009] Diffusion of Innovations seeks to explain how innovations are taken up in a population. An innovation is an idea, behaviour, or object that is perceived as new by its of Innovations offers three valuable insights into the process of social change:- What qualities make an innovation The importance of peer-peer conversations and peer Understanding the needs of different user insights have been tested in more than 6000 research studies and field tests, so they are amongst the most reliable in the social qualities make innovations spread?
2 iff Innovations experiences, and needs of potential adopters. An idea that is incompatible with their values, norms or practices will not be adopted as rapidly as an
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