Transcription of Channel Strategy & Marketing
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Channel Strategy & Marketing
For the Rest of UsChannel Strategy & Marketingby Jacqueline Guide The for challenges we face in developing indirect channels. You are not alone! Channel Strategy and Marketing ..for the Rest of UsPAGE 1Go GuideI was working for a popular software company at the dawn of the CTO gave a demonstration of the Internet to the entire company and described thrillingly what would now be possible. The auditorium was abuzz. The SVP of Sales pulled me aside afterward, with odd bravado, to let me know that the channels Marketing organization I ran would be at stake in six months. She explained with confidence that the Internet would supplant our need for business partners and all things distribution.
Go Guide Channel Strategy an Marketing... for the Rest of Us PAGE 1 I was working for a popular software company at the dawn of the Internet. The CTO gave a demonstration of the Internet to the entire company and described thrillingly what would now be possible. The auditorium was abuzz.
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