Transcription of CHAPTER 1: ABOUT GRAPHIC DESIGN - Pearson
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CHAPTER 1: ABOUT GRAPHIC DESIGN - Pearson
2 CHAPTER 1: ABOUT GRAPHIC 210/29/12 9:01 PM CHAPTER OBJECTIVES AFTER READING THIS CHAPTER , YOU SHOULD BE ABLE TO: Sequence the heritage of GRAPHIC DESIGN , beginning with early cave paintings, noting the first use of the term, and continuing through to present times. Summarize the many categories of GRAPHIC DESIGN . Describe what it means to be a GRAPHIC designer. Distinguish art forms and theories that have influenced the development of GRAPHIC DESIGN . Sequence the steps of the DESIGN process, from the first contact with a client to the finished work. Characterize the basic components of a GRAPHIC DESIGN solution. Exercises and Projects Research categories of GRAPHIC DESIGN ; critique GRAPHIC designs; DESIGN a T-shirt using text and image; visually document and present a business through the eyes of a GRAPHIC designer.
1.4 Cave canem (beware of the dog) mosaic, Pompeii, Italy. late first century AD. 1.5 Benjamin Franklin’s political cartoon that appeared in the Pennsylvania Gazette, his American newspaper from 1754. In Franklin’s time, a superstition existed that a snake cut to pieces could be brought back to life if the pieces were put back together ...
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