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Chapter 10 Gathering and Using Information: …
Chapter 10. Gathering and Using information : marketing Research and Market Intelligence Once you have come up with a great idea for an offering, how will you know if people will want to buy it? If they are willing to buy it, what will they want to pay? Will they be willing to pay enough so that you can earn a profit from the product? Wouldn't it be great if you had some sort of crystal ball that would give you the answers to these questions? After all, you don't want to quit your day job to develop a product that's going to be a flop. In a sense, you do have such a crystal ball. It's called marketing research. marketing research is the process of collecting, analyzing, and reporting marketing information that can be used to answer questions or solve problems so as to improve a company's bottom line.
Saylor URL: http://www.saylor.org/courses/bus203 Saylor.org 1 Chapter 10 Gathering and Using Information: Marketing Research and Market Intelligence
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