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CHAPTER 12 - THE INFLUENCE OF CULTURE ON CONSUMER …

271 Copyright 2010 Pearson Education, Inc. CHAPTER 11 INFLUENCE of CULTURE on CONSUMER Behavior LEARNING OBJECTIVES After studying this CHAPTER students should be able to understand: 1. What CULTURE is and how it impacts CONSUMER behaviors. 2. How CULTURE acts as an invisible hand that guides consumption-related attitudes, values and behavior. 3. How CULTURE sets standards for what satisfies consumers needs. 4. How CULTURE is learned and expressed in language, symbols, and rituals. 5. How consumers are always adapting to CULTURE -related experiences. 6. How the i mpact of CULTURE on CONSUMER behavior is measured. 7. How core cultural values impact American consumers. 8. How the American CULTURE became a shopping CULTURE . CHAPTER SUMMARY The study of CULTURE is the study of all aspects of a society.

mundane. b) It is often formal and scripted—i.e., proper conduct is prescribed. 3. Important to marketers, rituals tend to be replete with ritual artifacts (products) that are associated with, or somehow enhance, performance of the ritual. 4. Ritualistic behavior is any behavior that is …

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