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Chapter 14: Analyzing Relationships Between Variables

Chapter Outlines for: Frey, L., Botan, C., & Kreps, G. (1999). Investigating communication: An introduction to research methods. (2nd ed.) Boston: Allyn & Bacon. Chapter 14: Analyzing Relationships Between Variables I. Introduction A. This Chapter examines how two or more Variables may be related: It starts by considering the relationship Between two Variables (bivariate association) and then expands to consider more Variables . B. The Chapter examines the types of possible Relationships Between Variables , explains how Relationships are analyzed statistically, shows how relationship analysis is used to make predictions, and introduces some advanced statistical relationship analyses used in communication research .

variables are entered into the regression analysis to see how much variance they explain in the criterion variable. a. Hierarchical regression analysis: the researcher determines, on the basis of previous theory and research, the order of the variables entered into the regression equation. b.

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