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Chapter 14: Analyzing Relationships Between Variables

Chapter Outlines for: Frey, L., Botan, C., & Kreps, G. (1999). Investigating communication : An introduction to research methods. (2nd ed.) Boston: Allyn & Bacon. Chapter 14: Analyzing Relationships Between Variables I. introduction A. This Chapter examines how two or more Variables may be related: It starts by considering the relationship Between two Variables (bivariate association) and then expands to consider more Variables . B. The Chapter examines the types of possible Relationships Between Variables , explains how Relationships are analyzed statistically, shows how relationship analysis is used to make predictions, and introduces some advanced statistical relationship analyses used in communication research. II. Types of Relationships A. A scatter plot (scattergram or scatter diagram) is a visual image of the ways in which Variables may or may not be related.

Investigating communication: An introduction to research methods. (2nd ed.) Boston: Allyn & Bacon. Chapter 14: Analyzing Relationships Between Variables I. Introduction A. This chapter examines how two or more variables may be related: It starts by considering the relationship between two variables (bivariate association) and then expands to

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