Chapter 18 Research Procedures - CIOS

274 Part 3 / Research Designs, Settings, and ProceduresChapter 18: Research ProceduresChapter 18 Research ProceduresIn this Chapter we ll discuss the major methods for measuring variables and collecting data to testhypotheses. We will present a brief introduction to the mechanics of these major Procedures andwe will also discuss them in terms of the advantages and disadvantages they offer to the re-searcher. There are any number of books devoted to presenting the intricacies of interviewing, ques-tionnaire construction, unobtrusive measurement, etc. The serious communication researcher shouldrefer to these sources to get more complete information about techniques, advantages, and pitfallsof the particular Research Procedures that are required by her Research . Furthermore, as the mea-surement of communication data in many cases involves acquiring the cooperation of respondentsin varying degrees, we will discuss the ethical implications of selecting methods of gathering TechniquesBehavioral ObservationMuch of the measurement of communication variables falls in the category of behavioral ob-servation.

275 Part 3 / Research Designs, Settings, and Procedures Chapter 18: Research Procedures in the same chapter, the observer starts a clock at the beginning of a trial, and stops the clock once all group members have thrown their switches. The number of seconds needed for completion is the

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