Transcription of Chapter 2 Business Research Process
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Chapter 2 Business Research Process
Chapter 2 Business Research ProcessThe Business Research Process involves a series of steps that systematicallyinvestigate a problem or an opportunity facing the organization. The sequence ofsteps involved in the Business Research Process are as follows: problem/opportunityidentification and formulation, planning a Research design, selecting a researchmethod, selecting the sampling procedure, data collection, evaluating the data andpreparing the Research report for presentation. The above steps provide a broadoutline applicable to any Business Research project.
coffee in India, the hypothesis could be: ‘Consumption of tea is higher in North India and coffee in South India because of the varying lifestyles of these two regions’. This hypothesis adds factors of geographic location and lifestyle to the research problem. For any research question, several hypotheses can be developed,
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