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Chapter 2 Business Research Process

Chapter 2 Business Research ProcessThe Business Research Process involves a series of steps that systematicallyinvestigate a problem or an opportunity facing the organization. The sequence ofsteps involved in the Business Research Process are as follows: problem/opportunityidentification and formulation, planning a Research design, selecting a researchmethod, selecting the sampling procedure, data collection, evaluating the data andpreparing the Research report for presentation. The above steps provide a broadoutline applicable to any Business Research project.

the objectives of the research. The objectives of the research should be stated in a formal research statement. The statement of objectives should be as precise as possible. Objectives act as guidelines for various steps in the research process, and therefore, they have to be developed by analysing the purpose of the research thoroughly.

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