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Chapter 2 Gaining Competitive Advantage with Decision ...

Gaining Competitive Advantage With Decision support Systems is copyrighted 1999-2000 by D. J. Power. Last updated August 18, 2000. All rights reserved.. Chapter 2 Gaining Competitive Advantage with Decision support Systems DSS can improve profits, gain and retain customers, and speed-up Decision -making. Introduction Information systems have significantly improved the processing of business transactions. Managers and MIS professionals have created important transaction-oriented Strategic Information Systems. In some organizations, the search for strategic opportunities remains focused on enhancing business transaction processing (TPS). This focus on operations is too narrow. Although business transactions can involve managerial Decision -making, redesigning a transaction processing system creates advantages that are very different than building a Decision support System.

24 Gaining Competitive Advantage with Decision Support Systems consumer buying behavior that increases sales and inventory turnover. Group

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