Transcription of CHAPTER 3: Research Methodology - INFLIBNET
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CHAPTER 3: Research Methodology - INFLIBNET
A Study of Buying Decision Process in Malls --49-- CHAPTER - 3 chapter 3 : Research Methodology This CHAPTER explains in detail the Methodology used in gathering the information necessary in this study. It highlights the sources of data and the survey design, which includes the sampling plan and data analysis method employed. The steps involved were elaborated in details and have been carried out systematically in order to achieve a high degree of reliability and validity. The term Methodology is a system of explicit rules and procedure in which Research is based and against which claims of knowledge are evaluated (Ojo, 2003). The Methodology used in a study is integral to the reliability of the findings and the validity of the study. Therefore, this section focuses on the Research technique adopted and used for this study with the aim of achieving the Research objectives.
A Study of Buying Decision Process in Malls --49-- Chapter - 3 CHAPTER 3: Research Methodology This chapter explains in detail the methodology used in gathering the information
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