Transcription of Chapter 3: Understanding Audiences - Art Lab
{{id}} {{{paragraph}}}
Example: barber
Chapter 3: Understanding Audiences - Art Lab
Fatimah Awan 2008. This text is part of the full PhD thesis available at 28 Chapter 3: Understanding Audiences Within everyday discourse the word audience is commonly used unproblematically; however, this term is actually rather complex, and establishing its exact definition poses a number of conceptual difficulties for social research as audience is fundamentally an abstract concept. Therefore, this Chapter provides an overview of developments within audience research in order to understand how differing theoretical paradigms have conceptualised Audiences . The discussion firstly addresses approaches that propose the media is a powerful force which has effects on people s behaviour, and moves on to consider perspectives which suggest individuals use media to satisfy psychological and social needs, thereby attributing Audiences a more active role.
© Fatimah Awan 2008. This text is part of the full PhD thesis available at http://www.artlab.org.uk/fatimah-awan-phd.htm 28 Chapter 3: Understanding Audiences
Loading..
Tags:
Information
Domain:
Source:
Link to this page:
Please notify us if you found a problem with this document: