Transcription of Chapter 4 Qualitative Research Methodology Introduction
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Chapter 4 Qualitative Research Methodology Introduction
Chapter 4 Qualitative Research Methodology Introduction This Chapter is concerned with the methodological problem of how to integrate Qualitative and quantitative insights in developing an agent-based model of the e- commerce case study. Much agent-based modelling is carried out with very sparse data collection procedures, often focussing only on quantitative data collection. However, Qualitative techniques could be a very productive approach in this field of Research , since they produce primary data much richer in meaning and potentially insight.
75 Chapter 4 Qualitative Research Methodology Introduction This chapter is concerned with the methodological problem of how to integrate qualitative and quantitative insights in developing an agent-based model of the e-
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