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CHAPTER 4 RESEARCH DESIGN AND METHOD 4.1 …

85 CHAPTER 4 RESEARCH DESIGN AND METHOD INTRODUCTION This CHAPTER presents and discusses the RESEARCH methodology adopted. It also describes the RESEARCH DESIGN , RESEARCH process, METHOD of data collection, METHOD of data analysis, and the application of the data analysis. This CHAPTER also addresses the objectives of the study that were achieved through a pilot study followed by the main study, which comprises four (4) phases. RESEARCH DESIGN RESEARCH can be described as a systematic and organized effort to investigate a specific problem to provide a solution (Sekaran; 2000; Burn, 1994). Consequently, its output is to add new knowledge, develop theories as well as gathering evidence to prove generalizations (Sekaran, 2000).

4.2.1 Research Design and Research Process Kumar (1999) stated that a research design is a procedural plan that is adopted by researchers to answer questions objectively, accurately, economically and with validity. A traditional research design is a blueprint or detailed plan of how a research study is to

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