Transcription of CHAPTER 4 RESEARCH DESIGN AND METHOD 4.1 …
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85 CHAPTER 4 RESEARCH DESIGN AND METHOD INTRODUCTION This CHAPTER presents and discusses the RESEARCH methodology adopted. It also describes the RESEARCH DESIGN , RESEARCH process, METHOD of data collection, METHOD of data analysis, and the application of the data analysis. This CHAPTER also addresses the objectives of the study that were achieved through a pilot study followed by the main study, which comprises four (4) phases. RESEARCH DESIGN RESEARCH can be described as a systematic and organized effort to investigate a specific problem to provide a solution (Sekaran; 2000; Burn, 1994).
formulating the research problem, the general question can be transformed into a series of specific questions to indicate the strategic observations to answer those questions (Chaudhary, 1991). Zikmund (2000) argued that the research design is a master plan specifying the methods
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