Transcription of CHAPTER 4 RESEARCH DESIGN AND METHOD 4.1 …
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CHAPTER 4 RESEARCH DESIGN AND METHOD 4.1 …
85 CHAPTER 4 RESEARCH DESIGN AND METHOD INTRODUCTION This CHAPTER presents and discusses the RESEARCH methodology adopted. It also describes the RESEARCH DESIGN , RESEARCH process, METHOD of data collection, METHOD of data analysis, and the application of the data analysis. This CHAPTER also addresses the objectives of the study that were achieved through a pilot study followed by the main study, which comprises four (4) phases. RESEARCH DESIGN RESEARCH can be described as a systematic and organized effort to investigate a specific problem to provide a solution (Sekaran; 2000; Burn, 1994). Consequently, its output is to add new knowledge, develop theories as well as gathering evidence to prove generalizations (Sekaran, 2000). Furthermore, Bulmer (1997) defined sociological RESEARCH as a primary commitment to establish systematic, reliable and valid knowledge about the social world.
process, sampling design, data collection and method of analysis (Gill & Johnson, 1997; Sekaran, 2000; Ayob, 2005). The subsequent sub-sections present a brief outline of the research design and research process. 4.2.1 Research Design and Research Process Kumar (1999) stated that a research design is a procedural plan that is adopted by
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