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Chapter 4 Strategic analysis: External Environmental Analysis

E3 - Strategic Management CH4 Strategic Analysis : External Environmental Analysis Page 1 Chapter 4 Strategic Analysis : External Environmental Analysis Chapter learning objectives: Lead Component Indicative syllabus content Evaluate the influence of key External factors on an organisation s strategy. (a) Evaluate the influence and impact of the External environment on an organisation and its strategy. Different organisation environments (including profit and not-for-profit organisations).

CH4 – Strategic analysis: External Environmental Analysis Page 7 5. Industry life cycle analysis • There are several stages in a product’s life cycle. • This analysis allows the implementation of different strategies at different stages to gain maximum benefit. • This life cycle analysis can be applied to both products and industries.

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