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Chapter 4 Strategic analysis: External Environmental Analysis

E3 - Strategic Management CH4 Strategic Analysis : External Environmental Analysis Page 1 Chapter 4 Strategic Analysis : External Environmental Analysis Chapter learning objectives: Lead Component Indicative syllabus content Evaluate the influence of key External factors on an organisation s strategy. (a) Evaluate the influence and impact of the External environment on an organisation and its strategy. Different organisation environments (including profit and not-for-profit organisations). The key Environmental drivers of organisational change and their prioritisation.

Jun 14, 2018 · External Environmental Analysis Page 2 1. Introduction Purpose of environmental analysis • To characterise the environment that can influence the business. • To identify threats and be prepared to handle them appropriately. • To identify opportunities and be prepared to benefit from them in a timely manner.

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