Transcription of Chapter 6
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Chapter 6
McGraw-Hill/Irwin Copyright 2008, The McGraw-Hill Companies, Inc. All rights reserved. Developing business / IT Strategies Chapter 6 Learning Objectives Discuss the role of planning in the business use of information technology, using the scenario approach and planning for competitive advantage as examples Discuss the role of planning and business models in the development of business /IT strategies, architectures, and applications Identify several change management solutions for end user resistance to the implementation of new IT-based business strategies and applications 2-2 Chapter Highlight Introduction Planning for competitive advantage business models and planning business / IT architecture planning Identifying business / IT strategies Implementation challenges Implementation IT End user resistance & involvement Change management A change management process 2-3 INTRODUCTION Info
Planning for Competitive Advantage •Planning for competitive advantage is especially important in today’s competitive business arena and
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