Transcription of CHAPTER 7 COMPETITIVE ADVANTAGE IN TECHNOLOGY …
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CHAPTER 7 COMPETITIVE ADVANTAGE IN TECHNOLOGY …
CHAPTER 7 COMPETITIVE ADVANTAGE INTECHNOLOGY INTENSIVEINDUSTRIESF rank T. RothaermelABSTRACTThis CHAPTER introduces the reader to the meaning of competitiveadvantage and posits that a firm s strategy is defined as the managers theory about how to gain and sustain COMPETITIVE ADVANTAGE . The authordemonstrates how a firm creates its COMPETITIVE ADVANTAGE by creatingmore economic value than its rivals, and explains that profitabilitydepends upon value, price, and costs. The relationship among these factorsis explored in the context of high- TECHNOLOGY consumer goods-laptopcomputers and cars. Next, the CHAPTER explains the SWOT [s(trengths)w(eaknesses) o(pportunities) t(hreats)] analysis.
Achieving sustained superior performance over a company’s direct rivals, therefore, is the ultimate challenge in strategy. Simply put, a firm that outperforms its competitors has a competitive advantage. If this firm is able to dominate its competitors for prolonged periods of time, the company is said to have a sustained competitive advantage.
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