Transcription of CHAPTER 7 COMPETITIVE ADVANTAGE IN TECHNOLOGY …
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CHAPTER 7 COMPETITIVE ADVANTAGE IN TECHNOLOGY …
CHAPTER 7 COMPETITIVE ADVANTAGE INTECHNOLOGY INTENSIVEINDUSTRIESF rank T. RothaermelABSTRACTThis CHAPTER introduces the reader to the meaning of competitiveadvantage and posits that a firm s strategy is defined as the managers theory about how to gain and sustain COMPETITIVE ADVANTAGE . The authordemonstrates how a firm creates its COMPETITIVE ADVANTAGE by creatingmore economic value than its rivals, and explains that profitabilitydepends upon value, price, and costs. The relationship among these factorsis explored in the context of high- TECHNOLOGY consumer goods-laptopcomputers and cars. Next, the CHAPTER explains the SWOT [s(trengths)w( eaknesses ) o(pportunities) t(hreats)] analysis. Examining the inter-play of firm resources, capabilities, and competencies, the chapteremphasizes that both must be present to possess core competenciesessential to gaining and sustaining COMPETITIVE ADVANTAGE throughstrategy.
analysis of the company’s strength and weaknesses [S(trength) W(eaknesses)] as well as of the external (environmental) opportunities and threats [O(pportunities) T(hreats)] it faces, making up the so-called SWOT Analysis. A firm’s strategy details a set of goal-directed actions that managers intend
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