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Chapter 9: Textual Analysis - Service Catalog

Chapter Outlines for: Frey, L., Botan, C., & Kreps, G. (1999). Investigating communication: An introduction to research methods. (2nd ed.) Boston: Allyn & Bacon. Chapter 9: Textual Analysis I. Introduction A. Textual Analysis is the method communication researchers use to describe and interpret the characteristics of a recorded or visual message. 1. The purpose of Textual Analysis is to describe the content, structure, and functions of the messages contained in texts. 2. The important considerations in Textual Analysis include selecting the types of texts to be studied, acquiring appropriate texts, and determining which particular approach to employ in analyzing them.

Historical Case Studies examine texts related to a single, ... Quantitative Content Analysis is the systematic, step-by-step procedure used to answer research questions and test hypothesis. 3. Considered an unobtrusive technique because researchers study texts that already exist ... what is being communicated is determined by the type of category.

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