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CHAPTER THIRTEEN: THE 1980s: THE DIGITAL TECHNOLOGY, …

CHAPTER THIRTEEN: THE 1980s : THE DIGITAL TECHNOLOGY, MTV, AND THE POPULAR MAINSTREAM CHAPTER outline I. The 1980s and the Music Business A. 1979 saw an 11 percent drop in annual sales nationwide. B. Profits from the sale of recorded music hit rock bottom in 1982 ($ billion), down half a billion from the peak year of 1978 ($ billion). C. Record companies relied on a small number of multiplatinum artists to create profits in the 1980s . D. The recovery of the recording industry was due to the success of a few recordings by superstar musicians Michael Jackson, Madonna, Prince, Bruce Springsteen, Whitney Houston, Phil Collins, Janet Jackson, and others. E. The crash of the early 1980s 1. Onset of a national recession 2. Competition from new forms of entertainment 3. The decline of disco 4. Illegal copying ( pirating ) of commercial recordings by consumers with cassette tape decks a) In 1984, sales of prerecorded cassettes surpassed those of vinyl discs.

CHAPTER THIRTEEN: THE 1980s: THE DIGITAL TECHNOLOGY, MTV, AND THE POPULAR MAINSTREAM Chapter Outline I. The 1980s and the Music Business A. 1979 saw an 11 percent drop in annual sales nationwide.

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