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Chapter Three: Research Methodology

3-1 Chapter Three: Research IntroductionThe way in which Research is conducted may be conceived of in terms of theresearch philosophy subscribed to, the Research strategy employed and so theresearch instruments utilised (and perhaps developed) in the pursuit of a goal - theresearch objective(s) - and the quest for the solution of a problem - the researchquestion. We have outlined our Research question and Research objectives inChapter One. The purpose of this Chapter is to: discuss our Research philosophy in relation to otherphilosophies; expound our Research strategy, including the researchmethodologies adopted; introduce the Research instruments that we have developed andutilised in the pursuit of our Research PhilosophyA Research philosophy is a belief about the way in which data about a phenomenonshould be gathered, analysed and used. The term epistemology (what is known tobe true) as opposed to doxology (what is believed to be true) encompasses thevarious philosophies of Research approach.

3- 5 Laboratory experiments permit the researcher to identify precise relationships between a small number of variables that are studied intensively via a designed laboratory situation using quantitative analytical techniques with a view to making generalisable statements applicable to real-life situations. The key weakness of

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Transcription of Chapter Three: Research Methodology

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