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Chapter Three: Research Methodology

3-1 Chapter Three: Research IntroductionThe way in which Research is conducted may be conceived of in terms of theresearch philosophy subscribed to, the Research strategy employed and so theresearch instruments utilised (and perhaps developed) in the pursuit of a goal - theresearch objective(s) - and the quest for the solution of a problem - the researchquestion. We have outlined our Research question and Research objectives inChapter One. The purpose of this Chapter is to: discuss our Research philosophy in relation to otherphilosophies; expound our Research strategy, including the researchmethodologies adopted; introduce the Research instruments that we have developed andutilised in the pursuit of our Research PhilosophyA Research philosophy is a belief about the way in which data about a phenomenonshould be gathered, analysed and used.

phenomenology) requires the researcher to adopt a creative or speculative stance rather than act as an observer. It is a useful technique since new theories can be built, new ideas generated and subsequently tested. However, as an unstructured and subjective form of research, there is a strong chance of researcher bias.

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Transcription of Chapter Three: Research Methodology

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