Transcription of Chocolate Consumption and Purchasing Behaviour Review ...
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Chocolate Consumption and Purchasing Behaviour Review ...
SustainabilityReviewChocolate Consumption and Purchasing BehaviourReview: Research Issues and Insights forFuture ResearchMargherita Del Prete * and Antonella SamoggiaDepartment of Agricultural and Food Sciences and Technologies, University of Bologna, Viale Fanin, 50,40127 Bologna, Italy; 15 June 2020; Accepted: 8 July 2020; Published: 11 July 2020 Abstract: Chocolate is consumed all over the world. Since its origin, it has undergone manytransformations to meet changing market demand. A better understanding of consumer behaviouris a key objective of any business, and so it is for Chocolate businesses. In order to fulfil this aim,the current study presents a systematic literature Review of consumers Consumption and purchasingbehaviour towards cocoa and Chocolate .
consumption: personal preferences, product attributes, socio-demographic factors and economic attributes. Results show that there is a strong focus on Fair Trade in chocolate. Moreover, the current literature review supports the fact that the price and promotion are …
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