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Choice, Preference, and Utility - Lecture Slides

Lectures 1 2: Choice, Preference, and Utility Alexander Wolitzky MIT. 1. Individual Decision-Making Economics studies interaction of individual decision-makers. : theory of individual choice Rest of micro sequence: how individuals interact in markets and other settings 2. Utility Maximization Basic model of individual choice: A decision-maker (DM) must choose one alternative x from a set X . Chooses to maximize a Utility function u. u speci es how much Utility DM gets from each alternative: u:X R. Example: DM chooses whether to eat an apple or a banana. X = {apple, banana}. Utility function might say u (apple ) = 7, u (banana) = 12.

alone to point out what we ought to do. . . By the principle of utility is meant that principle which approves or disapproves of every action whatsoever according to the tendency it appears to have to augment or diminish the happiness of the party whose interest is in question: or, what is the same thing in other words to promote or

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