Transcription of cimm report v9
{{id}} {{{paragraph}}}
Example: confidence
cimm report v9
JANUARY 2018. AND. ROI/Attribution Providers A Comparison of Leading Providers of Media Performance Analyses RESEARCH PROVIDED BY. Participants MARKETING MIX ATTRIBUTION SPECIALISTS. MODELERS WITH WITH CROSS-PLATFORM. ATTRIBUTION PRODUCTS PRODUCTS. Analytic Partners Conversion Logic in4mation insights Convertro, owned by Oath, a subsidiary IRI of Verizon Marketing Evolution C3 Metrics Millward Brown, a Kantar subsidiary Google Attribution 360. (m)Phasize, a Publicis company Merkle, owned by Dentsu Aegis Neustar Visual IQ, a Nielsen company Nielsen TELEVISION OR DIGITAL SINGLE SOURCE PROVIDERS. ATTRIBUTION PROVIDERS. Concentric Data + Math IRI Lift iSpot Nielsen Catalina Placed Oracle Samba TV TiVo SMI. TVSquared WyWy, owned by TVSquared Please note that providers have been grouped according to their core, or original, offering a somewhat subjective grouping. Most providers are constantly refining their offering, so this view of their products may be incomplete.
CIMM/4A’s 2016 study of current practices in attribution and marketing mix modeling identified a range of analytics providers using a variety of data sources and techniques.
Information
Domain:
Source:
Link to this page:
Please notify us if you found a problem with this document: