Climate Change Communication Strategy - Espace …

Climate Change Communication Strategy A west sussex Case Study Table of Contents Introduction and 2 2 The National Climate Change Communications 2 Communicating Climate 2 2 3 Communicating Climate 3 Communicating 4 1) Blowing Away the 4 2) A New Way of 5 3) Linking Policy and 6 4) Audience 6 5) Style 7 6) Effective 8 Communication 8 Target 8 Branding and Key 8 Public 9 10 Using Different 10 Television and 11 Printed 11 Electronic 11 12 Stakeholder 12 Direct 12 13 Appendix A - Espace .. 14 Appendix B - Know Where You re 15 Appendix C: The Rules of the Game .. 16 Appendix D: Effective Use of Websites: .. 18 1 Introduction and Background The purpose of this document is to develop a more systematic and effective approach to communicating Climate Change in west sussex . The document draws on the experiences and lessons learned through Climate Change awareness raising projects in west sussex , particularly those undertaken as part of the EU funded Espace (European Spatial Planning: Adapting to Climate Events) project (Appendix A), as well as DEFRA s (Department for Environment, Food and Rural Affairs) National Climate Change Communications Strategy .

Introduction and Background The purpose of this document is to develop a more systematic and effective approach to communicating climate change in West Sussex.

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