Climate Change Communication Strategy - Espace …

Climate Change Communication Strategy A West Sussex Case Study Table of Contents Introduction and 2 2 The National Climate Change Communications 2 communicating Climate 2 2 3 communicating Climate 3 communicating 4 1) Blowing Away the 4 2) A New Way of 5 3) Linking Policy and 6 4) Audience 6 5) Style 7 6) Effective 8 Communication 8 Target 8 Branding and Key 8 Public 9 10 Using Different 10 Television and 11 Printed 11 Electronic 11 12 Stakeholder 12 Direct 12 13 Appendix A - Espace .. 14 Appendix B - Know Where You re 15 Appendix C: The Rules of the Game .. 16 Appendix D: Effective Use of Websites: .. 18 1 Introduction and Background The purpose of this document is to develop a more systematic and effective approach to communicating Climate Change in West Sussex. The document draws on the experiences and lessons learned through Climate Change awareness raising projects in West Sussex, particularly those undertaken as part of the EU funded Espace (European Spatial Planning: Adapting to Climate Events) project (Appendix A), as well as DEFRA s (Department for Environment, Food and Rural Affairs) National Climate Change Communications Strategy .

Introduction and Background The purpose of this document is to develop a more systematic and effective approach to communicating climate change in West Sussex.

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