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Closing the Gap Between Strategy and Execution

Closing the Gap Between Strategy and ExecutionS U M M E R 2 0 0 7 V O L . 4 8 N O . 4R E P R I N T N U M B E R 4 8 4 1 2 Donald N. SullPlease note that gray areas reflect artwork that has been intentionally removed. The substantive content of the article appears as originally MIT SLOAN MANAGEMENT REVIEW SUMMER 2007 StrategyClosing the Gap Between Strategy and Executionn an ideal world, managers could formulate a long-term Strategy , methodically implement it and then sustain the resulting competitive advantage. Reality, however, is rarely so neat and tidy. Technologies evolve, regulations shift, cus-tomers make surprising choices, macroeconomic variables fluctuate and competitors thwart the best-laid plans.

30 MIT SLOAN MANAGEMENT REVIEW SUMMER 2007 Strategy Closing the Gap Between Strategy and Execution n an ideal world, managers could formulate a long-term strategy, methodically implement it and then sustain the resulting competitive advantage.

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