CO-OP Overview - bfentirenet

LEARN MORE AT OUT IN YOUR MARKET5455CO-OPCO-OPSelling tires is a team job! When eligible, you are encouraged to take full advantage of our comprehensive cooperative advertising program that will help you reach your potential customers in a more effective and cost-efficient way. OverviewProcess and ReimbursementCo-op Advertising HintsTerms and ConditionsAdvertising, the Law and Restrictions / Disclaimers555660727577 TABLE OF CONTENTSOver viewCO-OP OFFERB ridgestone sells and markets Bridgestone and Firestone tires. To help promote sales, a portion of the costs of advertising performed by authorized dealers will be reimbursed on a cooperative basis provided there are sufficient accruals and the advertising complies with CO-OP effectively advertise dealer names and locations where Bridgestone and Firestone products can be maintain standards of advertising which are in the best interest of all dealers of Bridgestone Americas Tire Operations, equitably share the cost of MORE AT OUT IN YOUR MARKET5657CO-OPProcess and ReimbursementAuthorized Bridgestone dealers who are in good standing will accrue a percentage of net purchases for eligible Bridgestone and/or Firestone products* if all conditions are met.

LEARN MORE AT BridgestoneMarketing.com 62 STANDING OUT IN YOUR MARKET CO-OP 63 The following pages explain how you will be reimbursed for your marketing e"orts. Please use the chart below to make notes on what you think will be most e"ective for your campaign, and

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