Transcription of Communication Plan Template and Example
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Communication Plan Template and Example
Communication plan Template and Example321 Main Street, Farmington, CT 06032 * * * Communication plan Template2 SITUATION ANALYSISP rovide background on the situation and events driving the need to communicate. Communication OBJECTIVESI dentify your desired outcomes. To the extent possible, make your objectives SMART (specific, measureable, attainable, relevant and time-bound) OPPORTUNITIES AND CHALLENGESWhat will generate a positive response? What is likely to cause resistance? KEY MESSAGES Summarize the themes and messages you intend to convey. Describe what the themes and messages mean for stakeholders. APPROACHE xplain your overall strategy for communicating the messages. How will the messages be conveyed? What guiding principles will you follow? 3 List the specific Communication tactics to be employed. Try to think in terms of phases and plan TemplateTacticPurposeAudienceTimingAccou ntablePhase 1:Phase 2:Phase 3: 4 SITUATION ANALYSISXYZ Company has been losing ground to competitors for the past five years.
Communication Plan Template and Example 321 Main Street, Farmington, CT 06032 * 860.678. 4407 * andy@ahscommunications.com * www.ahscomm
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