COMMUNICATION STRATEGIES TOOL

COMMUNICATION STRATEGIES COMMUNICATION STRATEGIES Description Required Activity COMMUNICATION STRATEGIES are plans for communi- No. cating information related to a specific issue, event, situation, or audience. They serve as the blueprints Making it Work for communicating with the public, stakeholders, or even colleagues. When significant events or issues arise, a communi- cation strategy can help organize the information COMMUNICATION STRATEGIES should: that needs to be communicated, identify concerns that may be raised, and ensure the proper audi- outline the objective/goals of the COMMUNICATION , ences are reached. identify stakeholders, define key messages, Why pinpoint potential COMMUNICATION methods and vehicles for communicating information for a The first step toward developing a COMMUNICATION specific purpose, and strategy is to determine the reason why the com- specify the mechanisms that will be used to munication is necessary and defining the desired obtain feedback on the strategy.

NPL, the CIC crafted one final communi-cation strategy. First, she recognized that her challenge was to reach a broad audience. The CIC also realized that communicating a deletion from the NPL should include both State and regional officials who could give the cleanup success the attention it deserved by hold-ing news conferences or communicating

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