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COMMUNICATION STRATEGIES TOOL

COMMUNICATION STRATEGIES COMMUNICATION STRATEGIES Description Required Activity COMMUNICATION STRATEGIES are plans for communi- No. cating information related to a specific issue, event, situation, or audience. They serve as the blueprints Making it Work for communicating with the public, stakeholders, or even colleagues. When significant events or issues arise, a communi- cation strategy can help organize the information COMMUNICATION STRATEGIES should: that needs to be communicated, identify concerns that may be raised, and ensure the proper audi- outline the objective/goals of the COMMUNICATION , ences are reached.

Communication strategies should: outline the objective/goals of the communication, identify stakeholders, define key messages, pinpoint potential communication methods and vehicles for communicating information for a specific purpose, and specify the mechanisms that will be used to obtain feedback on the strategy. Communication strategies do ...

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