Transcription of COMMUNICATION STRATEGIES TOOL
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COMMUNICATION STRATEGIES COMMUNICATION STRATEGIES Description Required Activity COMMUNICATION STRATEGIES are plans for communi- No. cating information related to a specific issue, event, situation, or audience. They serve as the blueprints Making it Work for communicating with the public, stakeholders, or even colleagues. When significant events or issues arise, a communi- cation strategy can help organize the information COMMUNICATION STRATEGIES should: that needs to be communicated, identify concerns that may be raised, and ensure the proper audi- outline the objective/goals of the COMMUNICATION , ences are reached. identify stakeholders, define key messages, Why pinpoint potential COMMUNICATION methods and vehicles for communicating information for a The first step toward developing a COMMUNICATION specific purpose, and strategy is to determine the reason why the com- specify the mechanisms that will be used to munication is necessary and defining the desired obtain feedback on the strategy
Communication Strategies ran; or how many “hits” there were on your website news posting. Finally, review the feedback and continue to refine your communication strategy in response to the feedback you receive. Consider following up, in a one-to-one fashion, with a few members of the audience for their feedback.
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