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Communication Strategy & Action Plan

BSO 12/2009 Communication Strategy & Action plan Introduction The Communication Strategy and Action plan support the Reconfiguration Programme through timely and interactive internal and external communications, which create an understanding of and commitment to the Programme. The Communication Strategy outlines the approach that will be used to engage the Programme stakeholders. It summarises the overall Communication objectives and establishes some general principles to which communications will adhere. The Communication Strategy identifies the stakeholder groups and corresponding Communication needs. It also identifies key messages for the Programme, together with some specific deliverables and Communication channels. Regular reviews and measuring the effectiveness of Communication efforts will validate that messages are received and understood by the stakeholders. Recommendation The Board is asked to consider and approve the attached Communication Strategy and Action plan .

The Communication Strategy and Action Plan support the Reconfiguration Programme through timely and interactive internal and external communications, which create an understanding of and commitment to the Programme. The Communication Strategy outlines the approach that will be used to engage the Programme stakeholders. It summarises the overall ...

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