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Comparing focus groups and individual interviews: findings ...

Full Terms & Conditions of access and use can be found by: [Smithsonian Astrophysics Observatory]Date: 29 December 2017, At: 11:01 International Journal of Social research MethodologyISSN: 1364-5579 (Print) 1464-5300 (Online) Journal homepage: focus groups and individual interviews: findings from a randomized studyGreg Guest, Emily Namey, Jamilah Taylor, Natalie Eley & Kevin McKennaTo cite this article: Greg Guest, Emily Namey, Jamilah Taylor, Natalie Eley & KevinMcKenna (2017) Comparing focus groups and individual interviews: findings from arandomized study, International Journal of Social research Methodology, 20:6, 693-708, link to this article: online: 13 Feb your article to this journal Article views: 1501 View related articles View Crossmark dataCiting articles: 2 View citing articles InternatIonal Journal of SocIal research Methodology, 2017 Vol. 20, no. 6, 693 708 focus groups and individual interviews: findings from a randomized studyGreg Guesta, Emily Nameya, Jamilah Taylora, Natalie Eleya and Kevin McKennabafhI 360, durham, nc, uSa; bduke university, durham, nc, uSaABSTRACTQ ualitative researchers often have to decide whether to collect data using focus groups or individual interviews.

Summary of empirical research comparing focus group and interview data. Author(s) and year Study Study context Unit of comparison Findings/conclusion * Studies comparing the number of unique items generated f ern (1982) t he use of focus groups for idea generation: the effects of group size, acquaintanceship, and moderator on response quantity ...

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